On May 20, the Anxi Tieguanyin Tea Culture System was officially recognized as a “Globally Important Agricultural Cultural Heritage (GIAHS)” by the Food and Agriculture Organization (FAO) of the associated countries.
“Anxi Tieguanyin Tea Culture System” is an agricultural production system gradually formed by Anxi people in the long process of tea planting and tea making, focusing on the selection, cultivation, harvesting and processing of traditional Tieguanyin varieties and tea culture, as well as the biological diversity bred by the system in the production process, the function of the ecosystem, and the characteristics of humanity and natural landscape.
In order to establish the brand of Anxi Tieguanyin tea culture system, enrich the interpretation of brand leadership, enhance the awareness and influence of Anxi Tieguanyin tea culture system, and effectively strengthen the protection and activation of Anxi Tieguanyin tea culture system, Anxi Tieguanyin Heritage Application Office is now open to the community to solicit the “Global important agricultural cultural heritage – Anxi Tieguanyin tea culture system” LOGO and theme language.
- Collection time
From now until July 31, 2022 - Collection objects
The applicant body is not limited, and the individual and the unit can intervene - Solicitation request
LOGO (Image identity) - The design of the entries should take the theme of “Anxi Tieguanyin Tea Culture System, an important agricultural Heritage in the world” as the theme, and connect the elements of Anxi tea history, ecological tea garden (tea hill), tea planting and construction skills, tea products, tea culture, characteristic landscape, etc., and display the words “Anxi Tieguanyin tea culture system”, “globally important agricultural cultural heritage” and “GIAHS”. The concept is unique, inherent rich, high recognition, the identity of the mark is strong, full of artistic contamination and conspicuous recognition, it is considered as the same image logo for all kinds of occasions, related tea products, cultural tourism derivatives to pursue publicity.
2, the applicant works must be suitable for the Trademark Law and other laws and regulations, request color graphic design, and provide JPG, PNG, PDF and other image title map and PSD, AI, CDR and other design vector source files. It can be suitable for all kinds of carrier and image construction operations (such as plane, three-dimensional and electronic preamble publicity and dissemination).
3, the applicant work must be original work, better distinguish from other brands and trademark names, in addition to the LOGO design pattern, the work must be accompanied by a 300-word statement, describing the design thoughts, concepts and meanings of the logo.
Topic words - The submitted works should take the theme of “Global important agricultural cultural heritage — Anxi Tieguanyin Tea Culture System” as the theme, which can reflect the characteristics, property advantages, cultural essence, humanistic style, the historical accumulation and remarkable common characteristics of the appropriate city of Anxi, and be used for the growth of tea property, the place of tea tourism, and the shaping of urban tea culture. The theme language should be short and incisive, rich in rhyme, catchy and easy to remember and spread.
2, the applicant should limit the word limit to 14 characters, can be accompanied by a written statement, discuss the creation of clear thoughts, ideas, the theme of the specific meaning (or implied). - Award setting
1, this collection and selection of finalists 6 works (LOGO class 3, theme language 3), LOGO works each award bonus and work copyright transfer fee national currency 20000 yuan, theme language works each award bonus and work copyright transfer fee national currency 10000 yuan. The organizer will issue a certificate of entry.
2, the collection can select from the shortlisted works as the “Global important agricultural cultural heritage – Anxi Tieguanyin tea culture system” LOGO and theme language. - Collect entry
LOGO
Submit by E-mail. The design vector source document, electronic Bangji sheet, design statement and basic information (personal name or unit name, contact preparation, etc.) should be sent as attachments to the designated email address: axcgwb@126.com, with the subject of the email as “LOGO Collection of ‘Globally Important Agricultural Cultural Heritage — Anxi Tieguanyin Tea Culture System'”. - Other statements
- The solicitor shall invite the relevant leaders and experts to abide by the principle of “open, fair and fair”, adopt blind evaluation to evaluate the works and select the best ones. Evaluation effect after the process of Anxi County financial media core media platform publicity, publicity period of one week.
- Contact person for solicitation: Yang Jianjun, contact phone: 0595-23227399.
- This solicitation does not charge any usage. If the submitted works are similar, the order is before and after the sending time, and the first sender shall prevail.
- All solicited works will not be returned.
- The submitted works shall not violate the provisions of my orders and decrees, public law, public law, public law and decrees. The works submitted by the applicant must be original works, and no one has or has authorized anyone to reveal, manipulate or criticize the work in any way, and the fact that the operator shall not be sued by a third party for infringement of its patent right, trademark right, etc. when operating the work. Otherwise, all responsibility lies with the candidate.
- All rights and interests of the finalists’ works, such as copyright and intellectual property rights, are owned by the solicitor. The solicitor has the right to modify the collected works; We have the right to copy, publish (including electronic publishing), exhibit, implement and operate all shortlisted works. The shortlisted works shall not be entered, applied for, transferred, etc., otherwise, the solicitor has the right to investigate its legal responsibilities.
- In case of extraordinary notice, the solicitor has the right to adjust the collection schedule.
- Submission of the submitted works shall be deemed as acceptance of this entry to the Secretary. The applicant of the shortlisted works shall sign the copyright transfer agreement according to the request of the solicitor and the telling time, and those who fail to sign the agreement according to the request shall be deemed to have abandoned the copyright of the work.
- The right to interpret the solicitation activities belongs to the solicitor.