From the Qingjiang River to the bank of the East Lake, “Lichuan Red” out of the mountains, out of the country, has become a walking Hubei “new business card”; More than 100,000 farmers have become rich because of tea, nearly 200 enterprises have become prosperous because of tea, and “Lichuan Red” has become a real “revitalization leaf”.
“Lichuan Red”, why red? At 8 p.m. on June 29, the National Geographic Mark of agricultural products Lichuan Red “Red move China” live link, Lichuan City CPPCC Chairman, Lichuan City tea property chain long Chairman Liu Yong walked into the broadcast room, detailed introduction to the “Lichuan Red” origin and brand process, and from the natural scene, human history, planting, strange taste and other aspects of Lichuan Red strange place.
Deep deposits, continuation of enabling “Li Chuanhong”
The strange regional scenery of Lichuan, Liangcheng, the 3,000-year history of tea growing, the primitive and exquisite hand-down technology….. The tea culture of Lichuan has a long history and is inherently rich.
“Lichuan Red” is the common name of Lichuan Congou black tea. Lichuan black tea came out in the middle of the last century, through the Yichang treaty port out of the country. In 2012, under the supervision of the National Government of Lichuan City and relevant parts, “Lichuan Red” regional public brand came into being.
Good mountains, good aquatic products and good tea. Mountain clouds, weather compliance, ecological excellence created “Lichuan red”. Full of fine process, withering, rolling, fermentation, drying and other French examples to complete the construction and processing, each construction of the temperature and humidity of the mysterious changes, results in the final taste of the tea. People often use “beautiful shape, bright color, high aroma, and cool taste” to describe Lichuan red, “nectar fragrance, agate red, cold after muddy”, strange moral character makes “Lichuan red” become the Jun Yan in black tea.
“Lichuan Red” was really known to the public on April 28, 2018, after it became the “East Lake Tea” tea between China and India, Lichuan red can be described as an overnight red, and it has become a high-end brand of Chinese black tea. Later, “Lichuan red” became the common name of Lichuan Congou black tea, and became the synonym of Lichuan tea.
Chairman Liu Yong hinted that over the years, Lichuan City has maintained the tea property as the leading property to drive a party to increase income and get rich, emphasizing science and technology to strengthen moral character, heavy green protection of ecology, and heavy promotion of tree brands, urging the tea property to continue healthy growth with “triple”, and walking on the road of village revitalization.
According to statistics, at present, the total area of the city’s tea gardens is 271,600 mu, of which 220,000 mu can be picked, the tea production is 25,000 tons, the comprehensive output value is 3 billion yuan, there are 3 tea associations, 195 tea operators, including 138 black tea processing enterprises, 16 key leading enterprises of agricultural property, and 3 foreign trade export enterprises. The processing area is nearly 30,000 square meters, with more than 3,000 sets of various processing machinery and equipment, more than 5,000 property workers, 139 tea masters, and 92 tea assessors.
Take many measures at the same time to urge the standardized production of tea bases
After the excellent growth results, how can Lichuan Hong further elucizate the brand effect and urge Lichuan City to exceed the tea city from a large city to a strong city?
Since 2014, Lichuan City has successively compiled and released plans and plans such as “Lichuan City Ancient Tea Industry Growth Plan” and “Lichuan City Tea property Chain Cultivation and Promotion Implementation Plan”, and formulated technical standards such as “New tea Garden cultivation and promotion Standard”, “Tea preliminary processing Plant cultivation and promotion Standard”, “Low-yield tea Garden refreshing technology Rules”. Policies such as “Preparation of Poverty Alleviation Awards for Tea Property in Lichuan City” and “Opinions on Accelerating the growth of” Lichuan Red “tea property” have been issued, and the Municipal Party Committee and government have spent 30 million yuan every year to support the growth of tea property, gradually forming tea tourism demonstration sites such as “China Lichuan Red Village”, “Xingdushan Black Tea Valley” and “Yujiang Gallery Tea Property Belt”. Urge tea property to become the leading property of village revitalization.
In recent years, Lichuan Municipal government adhering to the property of the city, ecological city green growth concept, has built Yucheng country green food raw material standardized production base (tea) 100,000 mu, provincial green food raw material standardized production base (tea) 100,000 mu, organic certification tea garden 10,700 mu, Yangjiapo Organic Tea Garden of Jiarun Tea Co., Ltd. was certified by Demeter, the highest standard of organic agriculture in the world, and became the first organic tea garden in China to obtain Demeter certification. As of the end of the year, the mu of tea standardization base has increased by 100 kg, the annual total output value has increased by 500 million yuan, and the per capita income of the base has increased by 1200 yuan.
In the new era of creating Jiyin, Lichuan City will maintain the ancient agricultural growth request, with the establishment of standardized raw material base as the focus, to create Jiyin leading enterprises as the key, to build the upwind brand, repulsition market as the starting point, to improve property benefits as the policy, to urge the tea property chain to create Jiyin, to urge the rise of green.
Safe and natural advantage and cost advantage, Lichuan City green food base to create draw work as the key work of the city’s agricultural and rural work to grasp, draw up the base establishment and draw plan, the base to create draw the same point.
In order to explain the leading influence of tea technology on tea property, Lichuan City actively strengthened the independent work with China Tea Institute, Huazhong Agricultural University and other scientific research institutes, and opened the introduction, trial and demonstration of new technologies such as green manure intercropping and bean and vegetable rotation, and the economic output value of the base increased by 15% to 20%. In order to strengthen the pursuit of standardized cultivation technology, soil testing and fertilizer formulation, green pest control technology, etc., through the process of opening green food production technology training courses, sending science and technology to the countryside, issuing green food publicity brochures, conducting TV lectures, radio meetings, sending publicity trucks, etc., the base farmers’ green growth publicity has been fully covered.
Tree strong brand, enhance the “Lichuan red” brand effect
Under the leadership of the government and the help of enterprises, the growth of the “Lichuan Red” brand is walking in the “spring”. Lichuan City implements the growth model of “government leadership, enterprise main body, and social participation”, encourages and encourages enterprises to adopt the situation of independent ownership, annexation, leasing, transfer, etc., integrates capital and brands, supports and strengthens a number of large-scale, potential, and market competitiveness of tea production backbone leading enterprises. Lichuan Red public brand has also been widely publicized and spread, and the brand fame and reputation have been improved.
Among them, Lichuan Xingdooshan Black Tea Co., LTD., a leading enterprise in brand building, was praised by the Hubei Provincial National Government as “the pioneer collective of agricultural property transformation work in the province” and by the core of the Communist Party of China and The State Council as “the pioneer collective of national poverty alleviation”.
In order to further enhance the high-quality growth of Lichuan Red Property, Lichuan Red Property collective was formally established to focus on building the “Lichuan Red” public brand, make every effort to improve brand operation capabilities, expand marketing channels, and strive to make Lichuan Red brand the first phalanx of high-end black tea in China.
In the next step, Lichuan City hinted that it will contribute to the high-quality and efficient growth of Lichuan Red property, contribute to the creation and implementation of “Lichuan Red” public brand, contribute to the in-depth integration of tea enterprises and the formation and growth of “Hubei Lichuan Red Tea Industry Collective Co., LTD.”, cruel standardized production, accelerate the creation of “two products and one standard”, strengthen and broaden product marketing channels, and advance the added value of tea products. Contribute to accelerate the growth of tea tourism and urge 1, 2 and 3 properties to be organically smoothly connected.